COMPANY VS EMPLOYEE

Recent Forbes articles discuss the increasing difficulty for companies to achieve organic reach.

It is especially difficult on LinkedIn because of the platform's algorithm.

Forbes highlights the effectiveness of employee advocacy, noting that posts shared by employees can achieve 561% more reach than those shared by the company (via Sprout Social).

Now it is 2024, and this study is even more relevant today.

But is it accurate in practice?

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Overheard on LinkedIn: A case study on ORGANIC social media reach

We asked one of our employees to test out the hypothesis.

Here are the results:

Employees are the new influencers and they will keep impacting more and more.

These stats should make you think twice.

Send this to your team or whoever needs to see it.

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CORPORATE 101 with joseph and jaziel

While we are on the topic of getting our employees more involved with the brand.

Let's give a lil shoutout to @Joseph Hettrel, our new Content Creator and the guy behind the cool GIFs you see in this newsletter.

Joseph is officially 1 month at Shield 🎉

To celebrate let’s see how much of a corporate creator he is.

Or rather, how 'corporate' can this man get?
​(Just a heads up, this video is all in good fun 😅)

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That’s it from us today. Hope you got something out of it.

See you next week,
​The Shield team

Psst, there’s more

• ​Track multiple LinkedIn profiles with Shield for Business
• ​Join the Shield affiliate program and start earning
• ​Get more snackable content by following Shield on LinkedIn

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