New month. New momentum.

New month. New momentum.

It’s a new month - which means it’s the perfect time to reflect, reset, and get strategic about what you post next.

Here’s your Shield checklist to kick things off strong:

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Step 1: Review what actually worked

Go to your Posts tab → set the date range to last month.

Now ask yourself:

  • Sort by ‘engagements’
  • Sort by impressions or comments
  • Choose the format you’d like to analyse

Step 2: Spot your winning themes

Use Collections to group posts by topic or type (e.g. “Hiring,” “Tips,” “Personal stories”).

Once grouped, you can compare entire content buckets.

  • Which collection has the best avg. engagement?
  • Which one drives consistent reach?

Let this guide your next 4–5 posts.

​See how to create collections here.​


Step 3: Track your growth signals

Jump into the Profile tab and zoom in on:

  • Follower growth: Did last month’s effort actually move the needle?
  • Engagement rate: Are people interacting or just seeing?

If growth is flat, test a new format or revisit your best-performing collection.


Step 4: Know your value

Your organic reach = earned money.

Go to check your EMV and see how much it would’ve cost in paid ads to get the same results.

(Spoiler: You’re doing better than you think.)


Step 5: Share the value—join the affiliate program

If Shield helps you grow, it’ll help your audience too.

Our affiliate program gives you:

  • 25% commission on referrals
  • A 60-day cookie window
  • Monthly payouts

[Apply here to join the affiliate program]


Small habits like this at the start of each month?
They compound.

Let Shield help you work smarter—not harder—this month.

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That’s it from us today. Hope you got something out of it.

See you next week,
​The Shield team

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