Struggling with LinkedIn Posts? Start Here.
Hey,
Ever stared at the “Start a Post” box on LinkedIn and thought, “What do I even talk about?”
You’re not alone. Finding your voice on LinkedIn starts with clarity. And the easiest way to get there? Content pillars—the themes that reflect your expertise, experiences, and the value you bring to others.
Let’s break it down 👇
The 5-Question Framework to Discover Your Content Pillars
When defining your pillars, ask yourself:
1️⃣ What do I know very well?
These are the areas where your knowledge shines—your go-to topics of expertise.
2️⃣ Who am I helping?
Think about your audience. Who benefits most from your content?
3️⃣ What problem am I solving?
Your content should address pain points, answer questions, or spark ideas.
4️⃣ How am I solving the problem?
This is where you showcase your unique approach, methods, or processes.
5️⃣ How is my way better?
Share what makes your perspective or solution stand out from the crowd.
A Real-Life Example: Shield's CEO Andreas Jonsson
Let’s take a look at how Andreas Jonsson, our co-founder at Shield, applies this framework:
1. What does he know very well?
Andreas consistently posts about bootstrapping, entrepreneurship, and personal branding.
2 & 3. Who is he helping, and what problem is he solving?
He’s helping team, creators, and professionals optimize their LinkedIn strategies. The problem he solves? Automating LinkedIn performance tracking (bye-bye manual spreadsheets!).
4 & 5. How is he solving the problem, and how is his way better?
Through Shield, Andreas shares insights from his journey as a startup founder, showing how LinkedIn analytics empower users to achieve more with less hassle.
Pro Tip: Save and Repurpose with Shield’s Collections
Got posts that performed well or ideas you want to save for later? Here’s how Shield’s Collections can help you stay organized and efficient:
1️⃣ Create a collection: Start with a theme like “Top Performers” or “Q1 Campaign.”
2️⃣ Add your posts: Sort through and group your content into collections.
3️⃣ Track performance: Monitor how those posts performed and decide what to tweak or recycle.
🎥 Watch the video on Collections here.
💡 Bonus Tip: Create a “To Repurpose” collection to keep your best-performing posts ready for a fresh spin.
Actionable Takeaway
Your LinkedIn posts don’t need to be perfect—they just need to be authentic. Start with the 5 questions, identify your content pillars, and lean into your unique voice. Consistency is key, and Shield is here to help you measure what works so you can double down on your wins.
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That’s it from us today. Hope you got something out of it.
See you next week,
The Shield team
Psst, there’s more